Why You Should Hire an SEO Specialist from the Philippines

Why hire an SEO Specialist from the Philippines? Filipino workers are known for delivering great results. In addition to that, they provide exceptional service. Check out below the advantages of hiring Filipino workers

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1. Proficiency of the English language

Considered the second language of the Filipinos, English is widely used in business and government. Hence, you won’t be a problem communicating with them and giving them instructions.

2. Cost-effective

Cost is one of the main reason companies outsource digital marketing services. By far, the Philippines offer the best prices for outsourced services in the world, including SEO and digital marketing. Hence, high-quality SEO results at a lower cost are guaranteed.

3. Extensive knowledge of social media marketing

The Philippines being the social media capital of the world, a large portion of the population is active on sites like Facebook, Instagram, Twitter as well as YouTube. Filipino SEO professionals in the country have a comprehensive understanding of social media marketing and they also know how to leverage it to increase conversions in different niche markets.

4. Highly trainable

Filipinos are highly trainable with the ability to learn things fast and get natural know-how of things in the shortest possible time. Filipinos are also inclined to upskill to adapt to the changing demands.

5. Cultural affinity with the West

The country’s strong ties with the U.S. have created a culture that has a better affinity with the West compared to other Asian countries. Filipinos are adaptable to universal cultures. Moreover, Filipinos interact with tourists and foreigners daily so they are adaptable to universal cultures. Therefore, communicating effectively in a cross-cultural setting is not a problem with them.

Signs You Need Help From an SEO Specialist

Getting visitors to visit your site is always important especially if you have an online business. This is why you need to be aware of the signs when it is time for you to get the help of an expert. In this blog, I have listed down some of these sign that will prompt you to get that phone and start talking to an SEO Specialist.

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1. Reduced traffic coming from search engines

Google constantly updates its algorithm. At times, these changes may not noticeable in your organic traffic. However, there are those times when your traffic falls drastically overnight and you have no idea why it happened. A drop in your organic traffic involves a lot of factors and identifying them is the key to recover your web positioning. In this case, you’ll need an SEO expert to help you identify the problem and find a solution.

2. Your never spot your website in search results

Business owners usually make lots of searches every day relating to their business. So they should see their site come up sometimes on the front page. This results in some keyword crossover, where you’re searching for information with direct relation to your business. It may not be achieved for every single possible keyword, but if you’re making some specific long-tail searches and find nothing, then that’s an issue. That means you’re not visible, no one is finding your site, and so your traffic is low.

3. PPC (Pay-Per-Click) is out of the budget or it is not working

PPC can be a feasible partner to a solid SEO strategy, and it is possible to compete in this arena even if you’re a smaller firm. However, if you run a very small firm, PPC could still be out of your budget. Or, having tried it in the past, you might find that it doesn’t deliver great results in your sector. An SEO expert can help you build solid organic clickthroughs that don’t cost you money for every click. It might cost a bit more upfront than PPC but SEO is a more long-term and stable way of creating online exposure.

4. Too much workload

SEO involves a whole series of on-page and off-page actions that multiply as your business grows so it takes time to develop a strategy. How many resources are you able to allocate internally to SEO? These resources are likely to be limited and possibly result in a positioning decrease. Getting the help of an expert for your SEO strategy will give you faster and better results. It also enables you to dedicate your internal resources to what you really need, while the SEO specialist takes care of all the technical work.

5. You’re not certain how to analyze your website’s performance

Not being able to spot your site is a useful indication that your SEO is not working. It can give a good flavor of which keywords are effective and which are not. However, it is unreliable in the sense that you’re just relying on your own feedback to inform your opinion. A more scientific way of judging the site’s performance is to use analytical tools, like Google Analytics, to see what’s working and what isn’t. An SEO expert will start here, to undertake a detailed analysis of your current strategy.

Why You Need An SEO Specialist: Expectations vs. Reality

Search engine optimization is one of the primary elements of any marketing strategy. Almost every business owner has heard of SEO and has a similar idea about SEO. Most of them think that SEO is about keywords and getting a website on top of Google search results – they are right. However, this is just a basic understanding of what SEO is. And along with this basic understanding comes many misconceptions about SEO. In this article, I have listed down a few of the most common expectations clients have when engaging in an SEO campaign and the realities behind them.

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1. SEO results happen overnight

This is a very common thought that once content has been optimized, search engines will recognize it and immediately place that website on rank #1 the following day. Business owners need to be very cautious if any SEO company approaches them with such promises.

Reality: SEO results take time. There are many factors that go into optimization. It requires a lot of observation and data collection. The level of competition in different industries can make it difficult to catch up in the higher rankings. Proper SEO campaigns usually take about 4 to 12 months to implement the changes and to start seeing positive results.  Even so, there isn’t a definitive answer and it’s important to know that it takes time to see results.

2. High traffic means more sales

Traffic is required to get sales, however, it isn’t about the number of people visiting your site, rather the quality of the lead. High traffic doesn’t always provide e you with the expected sales results.

Reality: Increasing web traffic does not always guarantee conversions. Ultimately, it is your content that makes your visitors convert into customers. The goal is to catch the visitors’ attention and attract them to stick around to find out more about your brand. Cleaning up your web design and developing new content is a good way to start. This will enable your visitors to navigate your site with ease.

3. Internal links are not important

For many clients, internal linking is a waste of time. Some of them would ask, “Why bother with internal linking when the whole point of an Authority building campaign is to get external backlinks?”

Reality: Internal linking helps visitors navigate throughout your website. They connect your content and give Google an idea of the structure of your website thus, enabling Google search engine crawlers better understand your content. Google does this by looking at the anchoring text you use in an internal link.

4. Once a website is optimized, Google will handle the rest

It would be nice if Google could autopilot the rest of the work once all SEO efforts are done, but then, it’s not a one-and-done effort

Reality: SEO is consistently changing. Technology is ever-changing, and so are search engines. Each time changes are made to the way search engines function, rankings and SEO can literally change overnight. It is vital to keep your content relevant and monitor your website’s keywords and traffic.

5. Your website needs to be crammed with keywords

Many think that keyword stuffing (or plugging in a keyword for the sake of having it) is the way to go when you want your website rank.

Reality: This method is outdated and may lead to worse rankings in Google today. Search engines have improved their ability to recognize natural language through algorithm updates and machine learning. So they know when you’re stuffing, and eventually, you will be caught. It’s always good to keep keyword density to around 1-3%.

There you have it. Drop me a line of you want to know more about the SEO process and what we can do for you.

How to Get More Results Out of Your Search Engine Optimization?

The time it takes to achieve search engine optimization results depends on several factors. Here are some suggestions that you can start taking today to improve your chances of ranking higher on the search engine results.

1. Start with an SEO website audit

An SEO website audit is a vital first step in effectively and efficiently boosting your SEO efforts. It will help you identify your site’s strengths and weaknesses, thus enabling you to play to your strengths while making strategic improvements to the weaker areas of your SEO. The process involves looking at your website structure, information architecture, and existing content.

2. Improve your website navigation

Developing a clear navigational structure is a vital step to help visitors find what they are looking for on your site. Rule of thumb for navigation is to never make a page more than 3 clicks away, meaning every page on your site, even the deepest levels, should be reachable in a maximum of 3 clicks. If site visitors cannot find what they are looking for, they will most likely leave your site. This will affect your bounce rate and time visitors spend on your site as well as the number of pages they view. All of these factors will greatly impact your search engine rankings.

3. Optimize your website for mobile

Today, mobile site optimization is no longer optional for businesses. The number of mobile users has started to surpass desktop users. If you want your content to be available to your target audience when they need it most, mobile optimization is a must. If you are just building your site, you’ll want to make sure that the site is built with mobile users in mind. Look for WordPress web design services that emphasize mobile optimization to ensure that your new site is accessible to those on mobile devices.

4. Optimize your site for speed

Site speed is another factor that the Google algorithm takes into consideration when ranking your site on its SERP. Based on a data from Akamai, if your site takes longer than 3 seconds to load, you could be losing almost 50% of your site visitors.

5. Create high-quality content

There is no substitute for great content. Consistent, high-quality content is essential in helping your business increase search engine optimization results. Ensure that your content is well-written as well as relevant to your target audience.

When planning your content, think about the questions that your audience may have or challenges that they face. Addressing these challenges in your blog posts helps you catch the attention of your audience.

9 Best Twitter Accounts to Learn About SEO Digital Marketing

SEO is a fast-changing industry, so the pressure is on to keep your finger on the pulse at all times. Sometimes, even online news just isn’t quick enough. To help you keep up with the latest news, techniques and opinions about SEO, I have pulled together 9 of the top Twitter accounts that every SEO should be following.

1. Matt Cutts  @mattcutts

Leader of the webspam team at Google and one of the main figure in terms of SEO and Google trends. Matt shares the latest news and tips about Google updates.

2. Rand Fishkin  @randfish

Co-founder of Moz and co-author of a pair of books on SEO. Rand offers a daily feed about the latest SEO news.

3. Danny Sullivan  @dannysullivan

Founder of SearchEngineLand and covers every day on Twitter news about Google, Facebook, Twitter, SEO, SEM and other topics about digital marketing.

4. Neil Patel   @neilpatel

An entrepreneur and blogger, Neil curates content about SEO as well as Social Media and content marketing.

5. OmarKattan  @OmarKattan

Managing director who writes about web marketing and SEO. Omar shares useful tips about SEO and web marketing news.

6. Brian Dean  @Backlinko

Reputed SEO expert and linked builder operating since 2010. Brian specializes in providing marketing professionals and entrepreneurs with practical strategies they can use to get more search engine traffic.

7. Dan Shure  @dan_shure

Owner of evolvingseo and shares relevant information about the latest SEO news daily.

8. Eric Enge  @stonetemple

An expert, speaker and consultant specialized in SEO. Eric is on the edge of every update and crucial news about SEO.

9. Micheal Gray  @graywolf

Micheal offers advice about SEO on Twitter and his blog and always adds up a touch of humor in his sharings.

7 Tools Everyone in the Digital Marketing Industry Should Be Using

In this topic, I am going to give you a list of online marketing tools that you need when starting a business. Each of these tools will help you get that competitive edge you’re after.

1. Yoast

Yoast is an excellent tool to help you optimize your content for search engines. It’s a popular plugin in WordPress that works with both Gutenberg and the Classic editor. Yoast helps you choose cornerstone content, focus keywords to help you rank, individual content URLs, and internal links for an additional boost. The plugin also evaluates your page readability. It’s updated every 2 weeks to reflect Google’s algorithm so you can always stay up-to-date on your SEO.

Price: Free. However, paid premium plans are available with a price range based on the number of sites you are monitoring.

2. Trello

Trello is a content management tool used by many organizations for brainstorming and strategizing content. It provides a visual way to brainstorm and schedule content online — even if your team is remote or global. Users can create cards, add in notes on the card topic, and create deadlines and assign topics to certain teams or team members.

Price: Paid plans range from free to *$20.83 per month for enterprise.

3. Canva Business

Canva is a drag-and-drop design platform that allows users to create images using custom photos, icons, shapes, and fonts from the Canva catalog. This tool offers a simple and aesthetically-pleasing way to design your logos, presentations, images, or graphs. It enables you to create the exact vision you have in mind using their vast image collection.

Price: Plans start free, *$12.95/month for teams, or custom pricing for enterprises

4. Google AdWords

Google AdWords is one of the most popular options for advertising your business on Google’s search engine results’ pages (SERPs). It hosts the Google Keyword Planner, where you can research which keywords you want to include in your content. AdWords is an excellent way to display your products or services on Google’s results pages for very specific queries.

Price: AdWords run on a pay-per-click or pay-per-call model

5. Google Analytics

Google Analytics is the gold standard for website analytics. It can show you who is coming to your website, from where, and on which pages they’re spending most of their time. You can also set up goals to track conversions, build an enhanced E-commerce setup, and track events to learn more about user engagement.

Price: Free

6. MailChimp

MailChimp is an email marketing and social advertising tool designed to automate and orchestrate campaigns. It enables you to track the traffic garnered from your campaigns and also offers multiple integrations with other SaaS companies. MailChimp is especially powerful for email drip campaigns.

Price: Plans start free and range up to *$199

7. Slack

Slack is one of the favored communication services in business today. It operates in channels delegated for certain information. It’s an excellent tool for networking and meeting others in the digital marketing space, and gives you the freedom to join or leave channels as needed. Slack has a wide range of integrations with plenty of other tools.

Price: Free for small or medium companies, custom pricing for enterprises

*Prices indicated herewith may vary from the actual cost. Check out individual tools for updated prices.

4 Digital Marketing Tips

Online marketing has enabled businesses to gain treasured insights to customers’ minds. With the emergence of tools such as analytics and digital marketing software, it has become easier to understand customer behaviour. When properly implemented, digital marketing will enable your business to target and reach its customers, classify new ones, increase sales, and experience lasting growth.

These digital marketing tips will make your business visible to your existing customers online and connect you with new ones.

1. Develop a Powerful Digital Marketing Strategy

One of the main reasons why most businesses fail to achieve outstanding results from their digital marketing is because they lack a clear digital marketing strategy. Every marketing action you take should tie back to your strategy and each should work as collaborative elements of a skillful marketing machine.

2. Keep Your Digital Marketing Strategy Relevant

Once you’ve established a powerful digital marketing strategy, you should consider it as a living document that is continually updated based on new information. Always keep your strategy relevant to deliver optimal outcomes for your company.

3. Evaluate Business Performance Regularly

Make sure to assess your business performance regularly in order to determine how your marketing program is impacting your company and to better understand where your business is heading. The performance of your marketing goes beyond the strategy that you implement.

4. Nurture Leads Through Their Buyer’s Journey

Understanding your unique buyer’s journey and how to approach customers at each stage is critical. By providing value and answers at every stage, you can nurture customers toward making a decision and, if done right, the decision to buy from you. Supplying a lead with your expert guidance rather than making an attempt to force their hand will build trust.

8 Insightful Digital Marketing Quotes

“Marketers need to build digital relationships and reputation before closing a sale.” –Chris Brogan, CEO of Owner Media Group

You need to build trust. Trust comes from relationships and how your brand has treated others. It’s nearly impossible to make meaningful conversions when customers don’t trust your brand.

“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.” – Rick Levine, Author of The Cluetrain Manifesto

Does your brand have a personal voice? What are the attributes of your voice? Authenticity and honesty are very important attributes. Without these two, your brand’s voice won’t ring true to audiences.

“Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin, Bestselling Author and Blogger

No matter which product or service you provide, there is a great chance that it’s a commodity, or at the least, you have many comparable competitors. When your brand tells a great story, consumers begin to trust and like you. That emotional response is key to conversion in the modern marketing world.

“We need to stop interrupting what people are interested in and be what people are interested in.” –Craig Davis, former Chief Creative Officer at J. Walter Thompson

For marketing to work, it must be interesting. Don’t be the interruption to what someone wants to consume, be consumable instead.

“The best marketing doesn’t feel like marketing.” – Tom Fishburne, Founder of Marketoonist

This is very relevant in today’s digital marketing landscape. Consumers are savvy. They are very aware of what’s an ad, whether that be a banner on a website or paid search. Amodern digital marketer needs to find ways where marketing is a natural conversation; not an intrusion.

“Without facts and principles, data is useless.” –Bob Hoffman, Writer, Speaker and Type A Group Partner

Data is required in digital marketing. However, it is important that your data is accurate and have context to be actionable.

“Content is fire; social media is gasoline.” –Jay Baer, Bestselling Author, Marketing Expert and Founder of Convince & Convert

Content and social media complement each other. Content doesn’t matter if it’s not distributed and consumed, and social media can’t survive without content.

“Content marketing is a commitment, not a campaign.” – Jon Buscall, Chief Executive Officer of Moondog Marketing

Content marketing is a constant factor in everything you do in digital marketing. Never treat content marketing like it’s not an integral part of your digital marketing plan.