7 Tools Everyone in the Digital Marketing Industry Should Be Using

In this topic, I am going to give you a list of online marketing tools that you need when starting a business. Each of these tools will help you get that competitive edge you’re after.

1. Yoast

Yoast is an excellent tool to help you optimize your content for search engines. It’s a popular plugin in WordPress that works with both Gutenberg and the Classic editor. Yoast helps you choose cornerstone content, focus keywords to help you rank, individual content URLs, and internal links for an additional boost. The plugin also evaluates your page readability. It’s updated every 2 weeks to reflect Google’s algorithm so you can always stay up-to-date on your SEO.

Price: Free. However, paid premium plans are available with a price range based on the number of sites you are monitoring.

2. Trello

Trello is a content management tool used by many organizations for brainstorming and strategizing content. It provides a visual way to brainstorm and schedule content online — even if your team is remote or global. Users can create cards, add in notes on the card topic, and create deadlines and assign topics to certain teams or team members.

Price: Paid plans range from free to *$20.83 per month for enterprise.

3. Canva Business

Canva is a drag-and-drop design platform that allows users to create images using custom photos, icons, shapes, and fonts from the Canva catalog. This tool offers a simple and aesthetically-pleasing way to design your logos, presentations, images, or graphs. It enables you to create the exact vision you have in mind using their vast image collection.

Price: Plans start free, *$12.95/month for teams, or custom pricing for enterprises

4. Google AdWords

Google AdWords is one of the most popular options for advertising your business on Google’s search engine results’ pages (SERPs). It hosts the Google Keyword Planner, where you can research which keywords you want to include in your content. AdWords is an excellent way to display your products or services on Google’s results pages for very specific queries.

Price: AdWords run on a pay-per-click or pay-per-call model

5. Google Analytics

Google Analytics is the gold standard for website analytics. It can show you who is coming to your website, from where, and on which pages they’re spending most of their time. You can also set up goals to track conversions, build an enhanced E-commerce setup, and track events to learn more about user engagement.

Price: Free

6. MailChimp

MailChimp is an email marketing and social advertising tool designed to automate and orchestrate campaigns. It enables you to track the traffic garnered from your campaigns and also offers multiple integrations with other SaaS companies. MailChimp is especially powerful for email drip campaigns.

Price: Plans start free and range up to *$199

7. Slack

Slack is one of the favored communication services in business today. It operates in channels delegated for certain information. It’s an excellent tool for networking and meeting others in the digital marketing space, and gives you the freedom to join or leave channels as needed. Slack has a wide range of integrations with plenty of other tools.

Price: Free for small or medium companies, custom pricing for enterprises

*Prices indicated herewith may vary from the actual cost. Check out individual tools for updated prices.

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