“Marketers need to build digital relationships and reputation before closing a sale.” –Chris Brogan, CEO of Owner Media Group
You need to build trust. Trust comes from relationships and how your brand has treated others. It’s nearly impossible to make meaningful conversions when customers don’t trust your brand.
“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.” – Rick Levine, Author of The Cluetrain Manifesto
Does your brand have a personal voice? What are the attributes of your voice? Authenticity and honesty are very important attributes. Without these two, your brand’s voice won’t ring true to audiences.
“Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin, Bestselling Author and Blogger
No matter which product or service you provide, there is a great chance that it’s a commodity, or at the least, you have many comparable competitors. When your brand tells a great story, consumers begin to trust and like you. That emotional response is key to conversion in the modern marketing world.
“We need to stop interrupting what people are interested in and be what people are interested in.” –Craig Davis, former Chief Creative Officer at J. Walter Thompson
For marketing to work, it must be interesting. Don’t be the interruption to what someone wants to consume, be consumable instead.
“The best marketing doesn’t feel like marketing.” – Tom Fishburne, Founder of Marketoonist
This is very relevant in today’s digital marketing landscape. Consumers are savvy. They are very aware of what’s an ad, whether that be a banner on a website or paid search. Amodern digital marketer needs to find ways where marketing is a natural conversation; not an intrusion.
“Without facts and principles, data is useless.” –Bob Hoffman, Writer, Speaker and Type A Group Partner
Data is required in digital marketing. However, it is important that your data is accurate and have context to be actionable.
“Content is fire; social media is gasoline.” –Jay Baer, Bestselling Author, Marketing Expert and Founder of Convince & Convert
Content and social media complement each other. Content doesn’t matter if it’s not distributed and consumed, and social media can’t survive without content.
“Content marketing is a commitment, not a campaign.” – Jon Buscall, Chief Executive Officer of Moondog Marketing
Content marketing is a constant factor in everything you do in digital marketing. Never treat content marketing like it’s not an integral part of your digital marketing plan.