In the world of SEO, you can learn a lot from online resources. When trying to figure out how to best optimize your content, there is a ton of information that can be found online. However, you can’t always trust what you read online. So where should one go for reliable information? Those who have taken the time to write a book about the practice of SEO tend to be more reliable and authoritative SEO practitioners. Here are the Best SEO Books Recommended by the Pros in 2020, with reviews from the experts:
SEO Like I’m 5: The Beginner’s Guide to Search Engine Optimization
by Matthew Capala
An excellent book, especially for anyone who is new to SEO. It’s not so much that the concepts are basic or scaled back for beginners, but it’s more about taking a different approach to making SEO understandable. There are a lot of colorful screenshots and images in this book, which makes it bit more visual than some SEO books. The author is a teacher, and he does a great job of explaining SEO in a way that is simple and easy to grasp. The book is broken up into different sections for the 5 C’s of SEO: Content, Code, Credibility, Connections, and Cash..
SEO Made Easy: Everything You Need to Know About SEO and Nothing More
by Evan Bailyn
In his book, Bailyn contends that SEO is much simpler than the experts make it sound, because they want people to pay good money for SEO trade secrets. The author uncovers all the secrets that you need to know in order to grab the top spots in any search engine. The book covers such topics as building trust, what Google wants, link building opportunities, how keywords work, and how to leverage content. The book also teaches you how to avoid black hat activity that could get you deindexed and mortally wound your business. SEO Made Easy is the perfect primer for anybody just beginning their SEO education.
The Long Tail: Why the Future of Business is Selling Less of More
by Chris Anderson
the long tail
This isn’t an SEO book per-se but it’s essential reading for anyone doing online marketing. It’s best to explain this using an example. A lot of people search for “widgets”- a short-tailed phrase because it’s so broad. A significantly less number of people are looking for “blue widgets.” Even fewer are looking for “blue widgets with red toggles.” These are examples of long-tailed phrases. According to Anderson, while a lot of people might look for “widgets,” the sum of all the people looking for specific, long-tailed phrases about widgets (“blue widgets”, “blue widgets with red toggles,” etc) significantly outnumber the people looking for simply widgets.
Get into bed with Google: Top Ranking Search Optimisation
by Jon Smith
To understand SEO, you need to know a thing or two about Google and this book contains 52 innovative ideas on how to boost your position on Google, understand what makes your SEO tick and how to drive a high volume of organic traffic to your website.
The author provides easily digestible pointers on SEO. Therefore, you can understand and learn exactly why search engines can’t find your website, or why your content isn’t ranking as well on Google.
Create a Website and Profit: Your A to Z Blueprint for a Successful Website that Converts Visitors into Buyers
by Iskra Evtimova
This book teaches you how to create the website in an SEO friendly way or as it is called onsite/on-page SEO. The book covers everything from how to pick the domain name to all the content on the website. A big bonus is that at the end there is a whole chapter about how you can convert more visitors and to optimize the conversion rates. You can read all about the buttons, colors and every other element a great website has. It is also written in a very simple way so everyone can understand it even if they don’t have any IT background.
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
by Tim Ash, Maura Ginty, Rich Page
While this isn’t an “SEO book,” SEO has become about website experience and SEO’s are hired to produce results (increase client’s revenue) beyond just clicks and keyword rankings. This book talks about how to change your website content and design to get more conversions and I highly recommend it to anyone in internet marketing.
SEO 2019: Learn Search Engine Optimization with Smart Internet Marketing Strategies
by Adam Clarke
Probably one of the best books you can read on SEO. If you know anything about search engines you most likely know that search engines are always changing, updating, optimizing and improving all the time. Staying in the know when it comes to changes in the search engines algorithm is an important part of SEO, because significant changes can mean certain SEO strategies that once worked won’t work as effectively. This book is a good read because it’s up to date with the best SEO strategies to use today and it also explains the current state of search engines and how to optimize for the future.
SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
by John Jantsch and Phil Singleton
The landscape for proper SEO ranking is ever-shifting of late. In their book, they cover and focus on the aspects of SEO that are sure to remain mainstays in the algorithm. These tactics include things like maintaining a good online reputation, content creation and distribution, and pay-per-click ads. SEO for Growth is geared towards building a profitable website and is therefore essential reading material.
Ultimate Guide to Link Building
by Eric Ward and Garrett French
This book focuses in on one of the most important aspects of SEO, building links from other websites. The book provides plenty of ideas on how to find opportunities in your niche, things that can be applied regardless of the type of website you’re working with. It also covers topics like evaluating links and getting the right types of links. Other things you’ll learn include how to do competitor research, how to create content that others want to link to, and relationship building. For many people, link building is the most challenging part of SEO, so the information and ideas presented in this book can make a major difference.
The Art of SEO: Mastering Search Engine Optimization
by Eric Enge, Stephan Spencer and Jessie Stricchiola
The Art of SEO provides a comprehensive overview of all elements of SEO, from customizing a strategy, initial implementation and keyword research, to website development and technical insights.
It also has chapters that cover areas that are supplementary to SEO such as content marketing and the importance of social media integrations. Furthermore, it is written in a way that caters to both SEO beginners and professionals, consultants and business owners. You’ll find content that not only explores how search engines work but information on how to hire the right SEO person or building an SEO in-house team.
This is a brilliant book to either get started on your SEO journey, but it’s also great for anyone wanting to refresh their memories or update their knowledge. It goes into plenty of detail without getting too technical, meaning that novices and those with experience can benefit from its insights.