The time it takes to achieve search engine optimization results depends on several factors. Here are some suggestions that you can start taking today to improve your chances of ranking higher on the search engine results.
1. Start with an SEO website audit
An SEO website audit is a vital first step in effectively and efficiently boosting your SEO efforts. It will help you identify your site’s strengths and weaknesses, thus enabling you to play to your strengths while making strategic improvements to the weaker areas of your SEO. The process involves looking at your website structure, information architecture, and existing content.
2. Improve your website navigation
Developing a clear navigational structure is a vital step to help visitors find what they are looking for on your site. Rule of thumb for navigation is to never make a page more than 3 clicks away, meaning every page on your site, even the deepest levels, should be reachable in a maximum of 3 clicks. If site visitors cannot find what they are looking for, they will most likely leave your site. This will affect your bounce rate and time visitors spend on your site as well as the number of pages they view. All of these factors will greatly impact your search engine rankings.
3. Optimize your website for mobile
Today, mobile site optimization is no longer optional for businesses. The number of mobile users has started to surpass desktop users. If you want your content to be available to your target audience when they need it most, mobile optimization is a must. If you are just building your site, you’ll want to make sure that the site is built with mobile users in mind. Look for WordPress web design services that emphasize mobile optimization to ensure that your new site is accessible to those on mobile devices.
4. Optimize your site for speed
Site speed is another factor that the Google algorithm takes into consideration when ranking your site on its SERP. Based on a data from Akamai, if your site takes longer than 3 seconds to load, you could be losing almost 50% of your site visitors.
5. Create high-quality content
There is no substitute for great content. Consistent, high-quality content is essential in helping your business increase search engine optimization results. Ensure that your content is well-written as well as relevant to your target audience.
When planning your content, think about the questions that your audience may have or challenges that they face. Addressing these challenges in your blog posts helps you catch the attention of your audience.