Resources That Will Make You Better at Digital Marketing

Whether you’re focusing on content to drive organic search visitors or running a campaign, you’ll benefit from these resources.

  1. The Periodic Table of SEO Success Factors

This chart provides an overview of the factors that affect search engine rankings. It also explains the reasoning behind specific factors. You can learn a lot from studying it.

This is not a book or software, but a high-quality guide that shows you the architecture of SEO and what is currently working. The chart focuses on the core Google ranking factors and how to ensure that nothing catches you off-guard, even when Google rolls out another update.

When you understand that search engines reward web pages that combine ranking signals, you’re better equipped to manage those signals and see your pages gradually climb to the top of Google SERPs.

  1. Ubersuggest
    Ubersuggest is a tool for competitor research and a lot more. It shows you the organic keywords that your competitors are ranking for, along with their corresponding search engine position.

    If you want to cut through the noise, stand out, and speak directly to your customers, without losing them to other sites and blogs, you’ve got to conduct a competitive audit.
  1. Open Site Explorer
    Moz’s Link Explorer is another SEO and SEM tool that can help you explore any site. You can use it to find link building opportunities and to find out where you’re being mentioned on the web.

Just plug in the URL for the site that you want to explore. Click the “search” button:

If you’re not sure about the anchor text used to link to your site, you can simply click the anchor tab in the top left corner. Your objective is to get more brand anchor texts and fewer exact keyword anchor texts.

  1. Quick Sprout
    Quick Sprout is an SEM tool that’s designed to help both B2B and B2C marketers improve their search and social media traffic. It gives you insights into how you can get the best results from your marketing efforts. The tool also tells you your load time, page size, number of requests and speed score.

You can also use Quick Sprout to conduct social media, search engine and competitor analysis for specific URLs.

  1. Ahrefs:
    Ahrefs is an SEO and marketing tool. It’s great if you want to know how to get more Google search traffic.

Ahrefs provides a range of information that tells you virtually everything that you need to know about your site, what you’re doing correctly and how to improve. Knowing exactly how your web pages are performing in the search engine is crucial if you want to reach your target customers.

With the Ahrefs site explorer you can:

Explore all of your links, when you enter your domain name in the box
Explore content, by inputting any keyword into the box
Effective online marketing requires gathering data about users, your site, keywords, competitors and the latest search engine developments. Without all of that data, it’d be difficult to improve your search rankings.

  1. Remove’em Ratios
    Remove’em Ratios is a unique online marketing tool that predicts how many low-quality links and over-optimized anchor texts that you should remove if you’re experiencing issues with your ranking.

This tool enables you to identify your anchor text diversity and highlight the areas where you might have anchor text over-optimization. If you notice that you are over-optimized for specific search terms or keywords, you should consider modifying the anchor text of specific links, to focus more on your brand or remove links that are using that specific anchor text.

If you’ve experienced negative SEO, you can get your site back, by leveraging the insights from Remove’em.

With this tool, you can pinpoint the anchor texts and links that triggered a penalty. As soon as you get rid of them, you should see a boost in organic search traffic. With Remove’em, it’s easy to identify low-quality and harmful links and request changes from the webmasters.

  1. Pagespeed
    Pagespeed tests your site for speed-related issues and tells you how to improve. It can help you make your site insanely fast. This is crucial because 47% of your customers will leave if a web page doesn’t load in 2 seconds or less. The tool also provides suggestions on how to fix some of these issues.

Site speed definitely has an impact on how well your web pages perform in the search engines. When you know what’s making your web pages load slowly, you’ll be able to fix them and, in the process, improve your search rankings.

Online marketing requires a deeper understanding of the user and what drives their decision making. You have to continually invest in learning about your user.

Thses are just a few of the online marketing resources out there. Any recommendations for content marketers? Comment below.

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