Getting visitors to visit your site is always important especially if you have an online business. This is why you need to be aware of the signs when it is time for you to get the help of an expert. In this blog, I have listed down some of these sign that will prompt you to get that phone and start talking to an SEO Specialist.
1. Reduced traffic coming from search engines
Google constantly updates its algorithm. At times, these changes may not noticeable in your organic traffic. However, there are those times when your traffic falls drastically overnight and you have no idea why it happened. A drop in your organic traffic involves a lot of factors and identifying them is the key to recover your web positioning. In this case, you’ll need an SEO expert to help you identify the problem and find a solution.
2. Your never spot your website in search results
Business owners usually make lots of searches every day relating to their business. So they should see their site come up sometimes on the front page. This results in some keyword crossover, where you’re searching for information with direct relation to your business. It may not be achieved for every single possible keyword, but if you’re making some specific long-tail searches and find nothing, then that’s an issue. That means you’re not visible, no one is finding your site, and so your traffic is low.
3. PPC (Pay-Per-Click) is out of the budget or it is not working
PPC can be a feasible partner to a solid SEO strategy, and it is possible to compete in this arena even if you’re a smaller firm. However, if you run a very small firm, PPC could still be out of your budget. Or, having tried it in the past, you might find that it doesn’t deliver great results in your sector. An SEO expert can help you build solid organic clickthroughs that don’t cost you money for every click. It might cost a bit more upfront than PPC but SEO is a more long-term and stable way of creating online exposure.
4. Too much workload
SEO involves a whole series of on-page and off-page actions that multiply as your business grows so it takes time to develop a strategy. How many resources are you able to allocate internally to SEO? These resources are likely to be limited and possibly result in a positioning decrease. Getting the help of an expert for your SEO strategy will give you faster and better results. It also enables you to dedicate your internal resources to what you really need, while the SEO specialist takes care of all the technical work.
5. You’re not certain how to analyze your website’s performance
Not being able to spot your site is a useful indication that your SEO is not working. It can give a good flavor of which keywords are effective and which are not. However, it is unreliable in the sense that you’re just relying on your own feedback to inform your opinion. A more scientific way of judging the site’s performance is to use analytical tools, like Google Analytics, to see what’s working and what isn’t. An SEO expert will start here, to undertake a detailed analysis of your current strategy.